Horsepower Automotive Group Announces Michael Timmons Senior Vice President of Sales and Marketing

Chandler, AZ - HPAG, a leader in the off-road aftermarket auto parts industry, presents Mike Timmons as their new Senior Vice President of Sales and Marketing. With years of experience in the automotive aftermarket and OEM parts sector, Timmons is prepared to bring his industry experience and paramount leadership skills to the HPAG team and its valued brands.

As the former Vice President of Sales and Marketing at EGR USA, Timmons main responsibility was to restructure the aftermarket sales and marketing division resulting in stronger marketing initiatives and improved sales. Additionally, he recognized changing economic conditions and market opportunities, leading him to implement successful new programs throughout the company. Timmons effectively fostered stronger relationships horizontally and vertically throughout EGR which positively impacted cross-communication between teams and improved overall efficiency.

Before EGR USA, Timmons was the Executive Vice President for AXC Inc. where he helped establish their brand, strengthened customer loyalty, created pricing structures/policies for all sales channels, and improved customer service. In addition to these responsibilities, he also used his business skills to aid in content creation, email strategies, and marketing promotions.

“Mike is a great addition to our team, and I look forward to his expertise in bringing our teams closer together and finding common ground between our brands and product teams,” said Greg Foutz, V.P. of U.S. Brand Management at HPAG. “A fresh approach to solving issues with bringing products to market and capitalizing on industry trends is a very welcome addition to our existing management team. Seeing Mike bring cohesion to the marketing team and sales team is exciting and I think we will see the company and all of the brands grow in areas that were not a focus for us in the past.”

HPAG’s Director of Marketing Dominick Sandri will be working extensively with Timmons to fine-tune and expand their marketing strategy. “With his extensive experience in our industry, I believe he can strengthen the relationships between us and our external partners to ensure we provide everything on our end to make great marketing campaigns that shine across all channels,” said Sandri.

One of Timmons’ main focuses is to expand HPAG’s efforts and increase visibility in the B2B sector. Mark Malone, CFO, said, “I would like to see Mr. Timmons bring fresh and executable ideas to drive growth in our traditional dealer and jobber trade channels.”

Timmons said “HPAG and its brands are viewed as one of the top leaders in the off-road and overland industry, and I’m here to ensure that they stay ahead of the game while branching out into new markets. Through years of experience, I have acquired a strong suite for building partnerships between customers, clients, and the board of directors. Here at HPAG, I plan on using my expertise to improve sales growth, expand brand awareness, and create better partnerships with current and new customers.”

About Horsepower Automotive Group

Horsepower Automotive Group operates as a holding company for off-road automotive aftermarket brands Addictive Desert Designs, DV8 Offroad, Flatline Van Company, and Rago Fabrication. They collectively offer a range of aftermarket accessories for Jeep, Toyota, Raptor, Bronco, Sprinter, Transit, Promaster, and other truck / SUV / van enthusiasts looking for tough, durable and stylish designs to set them apart on the trails. Addictive Desert Designs was born from an addiction to push the limits of design, a passion for customizing vehicles and a love for the desert. DV8 understands that, along with style, Jeep enthusiasts need functional, reliable equipment that also protects their investment. Flatline Van Company was formed on a collective love for the outdoors, and they share this passion through their line-up of roof racks, storage solutions, bed systems, and other gear for those seeking the adventure van life. Rago Fabrication focuses on providing sleek and strong mounting solutions for overlanding gear. 

PR Contact: Kirsten Dittberner

kdittberner@horsepowerautomotivegroup.com