Overland Expo West 2026: The Hub Spot for the Off-Road Community

Offset by the formidable San Francisco Peaks, Flagstaff is not only beautiful, but the perfect place for members from all four corners of the off-road community to gather and connect. Located in Fort Tuthill County Park, Overland Expo West provides the perfect place for outdoor adventurers and overlanders to catch up on the newest and greatest offerings the off-road sector has to offer. We were lucky to spend another successful year as a participating vendor, and as always, we enjoyed meeting and conversing with our enthusiastic customers and other members in the tight knit off-road community. For those unable to join us this year, read on to get an insight into our eventful weekend, and hopefully we’ll cross paths next spring!

Was Overland Expo a Success? You Bet it Was!

From setup to take down, we had a very positive experience working with the other vendors and the show as a whole. We were lucky this year to snag a spot closer to the main entrance allowing us to get a lot of foot traffic. This provided us a great opportunity to meet many of our fans and introduce our brand to other attendees throughout the weekend. Overland Expo also provides us a great opportunity to mingle with other vendors. One of the aspects we love most about this event is the ability to stay in touch with the off-road community as a whole. We feel that it is important to not only connect with those who service our unique community, but also to stay in touch with those who keep the off-road world alive: the many who strive to deviate from the beaten path.

We find that Overland Expo gives us the perfect opportunity to share our brand story with hard-core DV8ers and DV8 novices alike. It is always nice to be given the opportunity to showcase our products in front of people, because it gives our potential customers a real feel of what we offer, while also giving them the opportunity to freely converse with our expert DV8 crew. For this event, we were represented by our marketing manager, resident photographer, and social media coordinator who provided excellent insight into our products, brand, and everything the off-road community has to offer. Whether you are new to the game or a seasoned expert, we love hearing your trail stories, and this event gives us the perfect opportunity to stay in touch.

A Peak Inside the DV8 Booth

For this year’s event, we pulled out all the stops. We had a table setup with an array of branded giveaway items and pamphlets listing our products for those seeking more information about our brand. One of our favorite features of our booth was our product display which allowed attendees to see up close in person what our products look like and how they are designed. By having actual DV8 products in our booth, visitors were able to see our wide range of offerings, as well as the detail that goes into all of our products.

Best of all, we were thrilled to partner with Curt from @downtimelost who had his Colorado ZR2 on display for everyone to check out. We always love having ambassadors in our booth, because it invites fans to come check us out while getting the opportunity to speak with an important member of the off-road community. Not only did we both get a lot of positive feedback on his DV8 bumpers, but we also got some product suggestions for the Colorado moving forward. It is always a great time when an ambassador gets the chance to advocate for our brand while also providing insights into what products certain rig owners want to see more of in the future.

Notable Builds Repping DV8

Throughout the weekend, we got the opportunity to scour the booths of other vendors to explore everything that everyone had to offer. We were excited to come across other off-road and overland builds featuring DV8 products in multiple other booths. Firstly, DCBL Media was showing off their Bronco Raptor in the Cobb Tuning booth which was outfitted in our Front and Rear Tube Bumpers. They paired these bumpers with Baja Designs lights which really brought the whole build together. DCBL was the chosen media company for United by Bronco, and they are set to present at Texas Raptor Run, so we were thrilled to see them running our products on their Bronco.

Another notable build that caught our attention was Jody’s Bronco from @birddogoffroadadventures which was featured in the Tesche Tires booth. Jody was recently featured in a show called Trail Hero Expeditions, which is an overland reality TV show hosted by Trail Hero. His Bronco will be featured heavily in the upcoming season, and we were excited to see it outfitted with our Tube Bumpers, Inner Fenders, and Interior Molle Panels. It is always wonderful to see others repping our brand, and we can’t wait to see what other builds show out with DV8 at next year's event.

What’s Next on the Event List for DV8?

With a wrap on Overland Expo West, we are excited to dive into preparations for the rest of the year’s events. Coming up real soon, the DV8 family is heading out to traverse the whole length of the Rubicon Trail for some content, product testing, and just good ole fashioned off-road fun. Stay tuned to hear all about our adventures and catch some adrenaline filled pics of our time out on the trail. Our next big event that we will be attending this year is the Great Smoky Mountain Jeep Invasion out in Pigeon Forge, Tennessee from August 20th through the 22nd. Looking into the future, we will be back in Flagstaff in 2027 for another round of Overland Expo West, so keep an eye out for us! We will be there with bumpers on.